With the increased impact of climate change and its wider ramifications for the environment and society, not only are governments putting sustainability on their policy agendas but private sector players in the tourism industry are also investing in sustainable business practices. These factors influence many of the tourism policy directives, including visa policies and traveller immunisation, with many of the protocols expected to be integrated more explicitly post-pandemic. The importance of health and safety for cities has been further underscored by the COVID-19 pandemic, where not only are political stability and social safety relevant, but so is safety against diseases and epidemics. Diversifying traveller experiences through public-private partnerships is becoming prominent in tourism strategies. Transportation, lodging, entertainment venues, cultural sites and educational facilities are typically key decision factors for city visitors. Measures the presence of physical infrastructure and attractions needed to support visitor growth in a city. The pillar explores regulatory aspects, such as ease of travel, the price stability of a destination and social media presence, as these contribute to the attractiveness of a city destination, given changing consumer lifestyles. The importance of this is reflected in the emergence of city tourism boards in the last two decades. The role of favourable tourism policy is critical to the development and enhancement of the travel sector for cities. While, traditionally, many leading cities have been focused on boosting international travel, the pandemic has highlighted the need to focus on and develop the domestic travel sector. Tourism PerformanceĪims to encompass overall tourism demand in the city from international and domestic tourists, as well as value generated by these visitors. Demographic factors are also accounted for under the pillar, given that trends such as migration levels and labour market indicators also impact broader economic growth and labour force participation in the tourism sector.

The pillar aims to capture the impact of economic development on tourism performance, and the economic ability of cities to support tourism growth.

Measures city performance and development across key macroeconomic and demographic parameters. Key Findings Economic and Business Performance

Global destination cities index